The North Engine
Six moving parts, one operating principle: nothing client-facing runs on unproven data.
A structured onboarding captures your ICP, goals, budget, regions and exclusions. Every event is scored against it — and it sets your relevance threshold (default 70, configurable 50–90).
Monitors scan 3,200+ directories and organiser sites continuously. AI scores each event against your ICP, past performance and goals — the reasoning is shown, not hidden.
Organiser numbers are cross-checked against reviews, ticketing data, check-ins and press coverage. Two data points, always, before an event is shortlisted.
Only events above your relevance threshold reach you — ranked, with claimed vs verified numbers, and a one-tap approve or skip.
We send the first enquiry to establish real pricing, pitch sizes, audited footfall and availability. In Launch Mode every outbound is human-reviewed.
Anything involving money, contracts or a judgement call escalates within one working day. AI pauses; you decide. Every open item has a next action or chase date.